Learn how to build the operating system behind a durable agency: pick your flavor, lock a tool stack, write a wedge, and price offers that hold their floor.
Most new agency owners don't fail because they lack technical skill — they fail on operating decisions made in the first three months. This course puts those decisions first, so your tools and tactics sit behind clear positioning instead of standing in for it.
You'll choose an agency flavor based on skills you already have, lock a minimum viable tool stack, and write a wedge sentence that names real buyers and survives pressure-testing. From there you'll build a three-offer menu (Audit, Build, Retainer) with prices, timelines, and out-of-scope boundaries, anchored to the outcome you deliver and a profit floor that keeps early prices from capping your ceiling.
It's built for founders and freelancers in the messy early months — and anyone who has been quietly hoping a tool would solve a positioning problem. You'll finish with an offer menu, a pricing test, and a 60-day channel rhythm to run without rewriting the script.